Tuesday, March 16, 2010

Everything's Coming Up Rosie: Pink Chicken's New Spring Collection

Not everyone likes to dress their little lady in onesies with slogans like "I love Mommy" or dresses with cute applique teapots. For those with more discerning taste craving a sophisticated but unstuffy style take a look at Pink Chicken New York. After 15 years in the fashion industry, creator and mom of two Stacey Fraser moved to the Hamptons and began designing bohemian style dresses for little girls above her garage. She was inspired to become a momprenuer after the birth of her second child. She realized she couldn't go back to the work and travel schedule of the corporate world, and wanted to do something she was truly passionate about. The world's of children's fashion is a better place because of Stacey's passion! When I asked her how she balances work and motherhood she jokingly exclaimed "OMG, barely!" but shared that having her own business allows her to have a flexible schedule so she can take her kids to school and activities. These are things she couldn't do if she were working for someone else.

Designed for "easy, breezy dressing that is no fuss but always stylish," the influence of the beach is evident in the laid back styles and airy prints and fabrics of Pink Chicken. The line now includes fabulous knits, swim wear, and newborn clothing but continues to shine most brightly with it's dress collection. This spring's collection is inspired by her love of summer: sun, surf, and downtime with family in the Hamptons. Prints range from gorgeous pinks and purples echoing lilac and fragrant flowers to vibrant yellows from the sun and a touch of blue from the ocean.

My favorite prints are found on the Belle and Sasha dresses. They remind me of dresses my aunt used to sew for me as a little girl, which makes them timeless and perfect for Pooka. The Rosie dress is Pink Chicken's iconic summer style, and this season finds it in indian inspired prints and with beautiful embroidery. And if those don't wow your pants off with their cuteness, then check out the preppy chic Ella Dress or boho Nellie Dress. For casual play dates check out the knit collection featuring the adorable Lucy Dress and great capri leggings. And you don't want to miss the swim collection. Where else can you find an amazing bathing cap with embroidered flowers for your wee one with a matching suit? And even the littlest ladies can get in on the action with the newborn collection. I love the two piece Belle sets for 0-12 months.

But I think I have saved the best for last...Pink Chicken has now released a women's line so Pooka won't be the only one looking fab at the beach (or in the park) this summer! You too can have your own Rosie or Ella Dress in the same great prints, or maybe a Sasha Top to match your little one's dress. Moms get their own styles too. I love the Beatrice Top, Eva Top and Marcia Maxi Dress. Whichever Pink Chicken ensemble you chose, wether for yourself or your wee one, you will be sure to exude that effortless style and sophistication that many desire but few attain. Toss a few in your bag and you'll be able to travel light on your trips to Montauk, the Vineyard, or Wellfleet this summer!

We'd like to thank the wonderful ladies at Pink Chicken New York for sending us a Rosie Dress for review and giveaway. Stay tuned for our next post featuring a contest to win a Rosie Dress for your little dear.

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